Marketing Specialist II

Job Summary

The Marketing Specialist is responsible for planning, building, tracking and implementing strategic marketing programs and campaigns across all lines of business, including Commercial, Medicare and Medicaid products. This includes responsibility for writing, editing and creative development; campaign reporting and analysis; vendor interaction, coordinating feedback, translations, and approvals; working with the Creative team for layout; and coordinating production/fulfillment; ensuring consistency of message and branding, accuracy and effectiveness throughout all marketing vehicles. This position is also fundamental in contributing to digital marketing efforts and requires working knowledge of social, search and other digital strategies. In additional, this role contributes to the strategic development and management of collaborative Sales / Marketing efforts. This position is required to work cross-functionally within the team and with other stakeholders, gaining knowledge to enhance campaign and other department efforts. Specialist may engage with media partners and creative vendors to produce and manage campaign deliverables. Specialist to approach marketing solutions holistically and with the member/prospective member in mind. Effectively manages systems, processes, relationships and platforms is necessary in order to produce outcomes that are aligned with business objectives.

Duties

Marketing Focus Area - Brand and Product Growth

Programs and Initiatives

Responsible for the development and launch of key marketing programs, campaigns and initiatives across all lines of business. This involves the development and reporting of strategy, tactics, cross functional collaboration and program management. Develops internal and external relationships in order to build and launch tactics that meet the business needs of key organizational stakeholders.

Digital Marketing

Plays an integral role in the development of digital marketing strategies and initiatives. Supports Marketing leadership in developing, dynamically assessing, enhancing and tracking on key efforts and metrics.

Stakeholder and Business Unit Collaboration

Needs to work with the various key groups within marketing to be able to deliver outcomes that are both effective and cross functional. This includes working closely with designers, production managers for printing and accessibility team. In addition, needs to work with management and leadership to incorporate feedback into project deliverables. Acts as the front line of service to key business units is a critical role for a Specialist, interfacing as a connector to core marketing resources and tools in order to achieve successful outcomes.

Project Management and Regulatory Approvals

In order to effectively manage workload, needs to manage various key systems and platforms to be able to drive progress of tasks and deliverables. This requires constant communication within these platforms and the updating of statuses and key updates. Being able to communicate regularly and find solutions to challenges and create new opportunities to outcomes is a key component to successful project management. Working closely with Compliance is also critical in order to retain critical regulatory approvals for projects and tactics.

Duties Continued

Growth & Retention Metrics and Strategy Development

Expects to work closely with Sales and Marketing business units to manage and track data associated with Marketing programs. In addition, asks to develop trend analysis and strategic marketing recommendations from response data in order to leverage insights and data sets to drive outcomes as needed. Key efforts will be used to develop growth and retention strategies; enhance campaign efforts; grow key KPIs; develop leads and enhance retention rates.

Performs other duties as assigned.

Education Required

Education Preferred

Experience

Required:
At least 4 years of marketing experience.

Experience developing, implementing and reporting on multi-channel campaigns.

Preferred:
Health care experience.

Skills

Required:
Exceptional organizational skills with the ability to manage multiple projects simultaneously with little supervision.

Knowledge of digital marketing tools, resources, development and reporting practices. 

Must be team oriented, have excellent interpersonal skills and build strong cross-functional relationships, both internally and externally.

Excellent and effective verbal and written communication. 

Ability to prioritize, multi-task, manage time effectively and meet competing deadlines.

Familiarity with the corporate business environment.

Proficiency in Microsoft Word, Excel, Outlook.

Proven ability to handle high-volume workload and maintain unwavering attention to detail.

Familiarity with coordinating with graphics designer and printers; and ability to adapt to a changing environment.  

Preferred:
Knowledge of Salesforce and/or other CRM platforms.

Familiarity with email marketing platforms/processes; Marketing Cloud is a plus.

Knowledge of sales marketing strategy.

Knowledge of traditional (tv, radio, etc.) media engagement.

Licenses/Certifications Required

Licenses/Certifications Preferred

Required Training

Physical Requirements

Additional Information